![]() Overall, this seems like a smart move by ReKTGlobal. ![]() It’ll be interesting to see what the lounges will look like and whether some of the company’s roster of players will be involved. RELATED: ReKTGlobal gets comfortable with AutoFull partnershipĮsports Insider says: Providing esports opportunities to mainstream audiences is a great way to raise awareness of the sector, and in turn boost the popularity of ReKTGlobal, if the activations are done correctly. Earlier this year, the firm also announced the acquisition of TalentX Entertainment to form a new digital talent management company called ReKTX. Some of ReKTGlobal’s brands include Call of Duty League team London Royal Ravens and European League of Legends franchise Rogue. ![]() Some of the artists announced for its three confirmed cities are The Chainsmokers, Martin Garrix, Kygo, and Illenium.ĭespite being an esports entity, ReKTGlobal is quite connected to the music industry due to the company’s ownership team including the likes of Steve Aoki, Imagine Dragons and Nicky Romero. Breakaway hosts a variety of multi-city music festivals across the U.S. A range of live activations involving pro-gamers and performers have also been teased.Īs of this writing, the company’s esports lounges will be present at Breakaway’s Michigan, Ohio, and North Carolina festivals. Moreover, up to 50 gaming stations will be equipped into the lounges for casual play. RELATED: ReKTGlobal unveils partnership with Pico Get Personalīreakaway attendees will also be able to take part in hourly offline tournaments with live commentary. Esports infrastructure company ReKTGlobal has announced a partnership with the Breakaway Music Festival to provide esports lounges to festival sites.Īccording to the release, the lounges will feature a mixture of ‘solo play, interactive experiences, and performances’.
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